UGC pricing guide
How much does UGC cost?
UGC is priced three ways: per video from a creator, per video through a marketplace, or as a monthly retainer with an agency. Here is what each usually costs and what you actually get for the money.
The short answer
A single UGC video from an independent creator usually costs somewhere between $150 and $500, and more for experienced creators, usage rights for ads, or extra hooks and cuts. Agencies that script, film, edit and test the content typically charge a monthly retainer in the low thousands and up. Everframe publishes its price: $3,000 a month for 20 short-form videos.
What moves the price
Usage rights. Running a creator's video as a paid ad costs more than posting it organically, and rights are often time-limited.
Variations. Extra hooks, lengths and aspect ratios multiply what one shoot is worth in an ad account.
Scripting and editing. Raw footage is cheap. Scripted, edited, ad-ready video is where the cost sits.
Testing. The expensive part of UGC is not the video. It is knowing which angle to make next. That needs someone reading the ad account.
Creator vs marketplace vs agency
Hiring creators directly is the cheapest per video, but you do the briefing, chasing, editing and rights paperwork yourself.
Marketplaces save the sourcing, add a platform fee, and still leave the strategy and testing to you.
An agency costs more per month but owns the whole loop: brief, creators, edit, and what to make next based on the numbers.
What you get at Everframe
Content is $3,000 a month for 20 short-form videos, scripted, filmed and edited for TikTok, Reels and YouTube. Content + ads is $5,000 a month with unlimited videos and Meta and TikTok ads run end to end. Done with you is $8,000 a month and adds a 3-month in-house training program. Every content package is guaranteed 100K views, or your money back. See UGC agency and case studies.
Questions
How much does one UGC video cost?
From an independent creator, usually around $150 to $500 per video, more with paid-ad usage rights, extra hooks or experienced creators.
How much does a UGC agency cost per month?
Retainers usually start in the low thousands a month. Everframe is $3,000 a month for 20 short-form videos, or $5,000 a month for unlimited videos plus Meta and TikTok ads.
Is UGC cheaper than hiring a content creator in-house?
Usually, at first. An in-house creator costs a salary plus gear and still needs strategy. Everframe's Done with you plan runs it for a quarter, then trains your team to take it in-house.
Does Everframe guarantee results on UGC?
Every content package is guaranteed 100K views. If the videos don't reach 100,000 combined views within 30 days of going live, that month's content fee is refunded.
More from Everframe
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